About Us

We are an apparel and headwear brand specializing in accessible premium Western hats. As owners who design our products, we manage our primary distribution, logistics, and retail customer service out of a warehouse facility located in Orlando, Florida.

Manufacturing and Country of Origin

We segment our production across distinct, specialized manufacturing bases depending on the product line and materials. We do not use blanket country of origin claims.

  • Premium Wool Blend (Made in USA Line): We manufacture selected premium 5X wool blend hats entirely within the United States at production facilities in Pennsylvania.
  • Premium Wool Blend (Made in Mexico Line): We handcraft specific 5X cashmere wool styles in Guanajuato, Mexico (San Francisco del Rincón region).
  • Straw and Palm Leaf Line (Made in Mexico): We manufacture all straw, hand woven palm leaf, and Shantung products in Guanajuato, Mexico, utilizing regional materials and regional weaving techniques.

Product Families and Use Cases

We categorize our inventory into distinct series engineered for specific structural configurations, aesthetics, and environments:

  • The Memphis Series: Designed with a 5 inch crown, and a 4 1/4 inch brim. Engineered exclusively as a 5X wool crown for contemporary crossover lifestyle and performance use.
  • The Yellowstone Series: Heavy duty, traditional utility hats built with a classic profile. Designed for active ranch work, outdoor utility, and daily wear.
  • The Cody Series: A crossover collection available in both 5X wool cashmere and Bangora straw. Features a traditional brick top crown designed for formal Western events, arenas, or casual evening wear.
  • The Big Sky Series: An athletic profile featuring a bull rider crown and a wide shovel brim. Engineered for high visibility presence in rodeo arenas or contemporary country music styling.
  • The Justin Series: Designed with modern style lines built for urban to trail style versatility.
  • The American Series: A fashion collection highlighting a broad spectrum of non traditional lifestyle colors (including tobacco, mustard, and shades of blue) crafted in 5X wool cashmere.
  • The Backroads and Drifter Series: Utilitarian, lightweight summer lines specializing in breathable materials like natural palm leaf, heavy cotton canvas, and Shantung weaves optimized for sun protection, lake use, and heat management.

Pricing Structure

We maintain a consistent, mid tier pricing architecture scaling by material type rather than style profile:

  • Premium 5X Wool Cashmere Collections: $179.00 to $199.00 USD
  • Premium Straw, Shantung, and Palm Leaf Collections: $79.00 to $119.00 USD
  • Lifestyle Casual/Fabric Line: $40.00 to $95.00 USD

Technical Construction Specifications and Policies

We differentiate our products through specific structural choices and customer policies:

  • Sizing Parameters: We manufacture extended size runs to offer larger sizing profiles frequently omitted by standard production lines. Every shipped hat includes customizable sizing tape to allow micro adjustments for physical fit.
  • The Perfect Fit Guarantee: All purchases are backed by a 30 day perfect fit exchange policy with complimentary initial shipping exchanges to ensure proper physical crown seating.
  • Lifetime Warranty: Every purchase includes a written Lifetime Quality Warranty covering manufacturing craftsmanship, material defects, and hardware integrity.